Social Media is alive and well and getting bigger. About.com defines Social Media as a social instrument of communication. With traditional methods of communication such as a newspaper or magazine you are simply given the information. Social Media interacts with you while giving you the information. Today, if a customer has a need, they turn to the internet and their friends. Social Media allows the two to combine by allowing interaction through the ability to make and read reviews on products and services. I attended a seminar that showed the Nielson Ratings for consumer trust by advertising type. Radio, billboards, magazines, newspapers and TV rated between 55% to 61%. The top two ratings were from consumer opinions online at 70% and recommendations from someone known at 90%. (Understand the consumer opinions online are from anyone and not usually known by the customer searching for the information.) Social Media is a must for marketing a business in today’s environment.
Need to learn about Social Media? Tune in for the Social Media educational session streamed live from the National Small Business Week Conference in Washington, D.C. on Tuesday, May 22 from 3 – 4:30 PM EST.
This panel includes insights on ever-changing advancements in social media and how small business can take advantage of them. Speakers include experts: SBA guest blogger and GrowBiz Media CEO Rieva Lesonsky, Wall Street Journal’s Brian Moran, and business leaders from Yelp.com, Constant Contact, Twitter and Google. Special guest Sarah Bernard, Deptuy Director for the White House Office of Digital Strategy, will also join the forum.
Let me hear from you and how you are connecting to your clients through social media. Hope to see you out there tweeting and blogging with the best of them!